Serving to elevate dejected spirits, the “cocktail” was born in New Orleans. Legend sets forth that a popular apothecary named A.A. Peychaud began adding his family’s secret formula for bitters (a homemade liquid tonic for stomach pains) to brandy. Customers began demanding their French brandy spiked with a dash of the marvelous bitters compounded by M. Peychaud.
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